If you are have found that your work has died down over the Christmas period you may be starting to think about what you can do to pick it back up again. Some businesses such as in the retail sector tend to do well over Christmas but many others tend to see dip around this time. When you start back in January it is a good idea to have a plan on what you can do to increase enquiries and/or sales. Marketing needs to be planned out in advance and you need to work out how much time and money you can invest in it in order to get it to work for you. You need to think about which marketing avenues you are going to sue and whether it is going to be online, offline or a combination of both.
Offline marketing may take more resources and more time to complete where as if you look at doing paid for ads for example then you may be able to see results very quickly. If you are concentrating on your Search engine optimisation then you need to expect to wait a few months to start to see results. This is something that needs to be built on over time.